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Our Story

A story from our founder – Stephanie Green-Bass…

Stephanie to some, Teppi to others, Mom to two beautiful daughters, one in my heart and one holding my hand. However you may know me, I want to share my story with you.

My story begins with a passion for makeup and a desire to make a difference in a child’s life. Like so many women, I’ve always loved to (Plā) with makeup; I call it ‘my time.’ For me, putting on a little lip gloss and mascara is like going to my happy place; it gives me confidence, it centers me, and it always helps me face the day with a smile.

In June of 2004, after the loss of my first daughter, Bella, smiling was pretty hard to do. My family and I had 18 beautiful days with Bella before an unexpected infection took hold. I begged Bella to stay with us and I promised her we would make a difference together, but her body had already made other plans. During our stay at Children’s Healthcare of Atlanta, I relied not only on the strength of my family but also on the amazing and giving staff that offered words of encouragement and hope at a time when I felt like I couldn’t go on.

In September of 2005, I was blessed with Ava, my precious little 3 ½ lb. baby girl. She always inspired me to live in the moment, and her sweet, fun, loving spirit is a constant reminder to make the most of every day. Through Ava, I have learned to embrace the beauty that has been placed in front of me and I am so thankful for the opportunities that have come my way.

Riding on the inspiration from my daughters and building on the experience I’ve gained in the fashion and beauty industry, I created (Plā) Beauty as a high-fashion, customizable cosmetic line with makeup that makes more than just an impression. As a way to give back and to show my ever-lasting gratitude, a portion of all proceeds are donated to Children’s Healthcare of Atlanta.

I’ve always known the power of that makeup has on women’s self-esteem, confidence, and strength; my mission is to help as many women as possible discover it, too. I want to reach out to all women through makeup and tell my story. Over the years, I have learned that every woman has her own story... What's yours?