About Us

(PLĀ) Beauty makes a lasting impression, not only on your face, but in the life of a child. (PLĀ) Beauty provides women an opportunity to reveal not only their outer beauty, but also their inner beauty by donating a portion of proceeds to Children’s Healthcare of Atlanta and other children’s hospitals where (PLĀ) Beauty is sold.

Capturing the essence of every woman, (PLĀ) Beauty offers a specially formulated, high-quality customizable, refillable cosmetic line, which contains paraben-free, hypoallergenic products, infused with antioxidants and hydrating properties. The extensive makeup line consists of luscious lipsticks and glosses, stunning eye shadows, blushes and bronzers and (PLĀ) all day foundations, mascaras, primers, and concealers. (PLĀ) Beauty makes a difference one lip gloss at a time.

(PLĀ) Beauty strives to be an eco-conscious cosmetics line by using refillable products and magnetic compacts to cut down on wasteful packaging. Our approach to packaging helps keep the environment clean and healthy by reducing waste. We can be kind to the planet while still looking and feeling great!

A story from our founder – Stephanie Green Bass…

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